Why do we do what we do? Because we have to! We each have our own very specific gift and we’ve recognized that it is our responsibility to find the people who need it most and serve them. Those people are our ideal clients. You need to understand where they are and WHO they are. The best way to start that process is crafting a client profile.
The trick to creating a passionate and profitable brand is figuring out who your ideal client is. Once we figure out who they are, we can begin crafting a voice that resonates with them. Creating a client profile will help you understand who they are so you know what content will resonate with them and strike a chord.
The idea of specifying an ideal client terrifies people. People are weary about narrowing their audience because they don’t want to exclude anyone. But, its not about narrowing your audience, its about digging deeper Its okay to exclude people who don’t need your service. Spend your time better understanding the people who do and figuring out exactly what they need.
CLIENT PROFILE: DEMOGRAPHICS & PSYCHOGRAPHICS
Demographics are quantifiable characteristics, things you can count, see and categorize. Figuring out the demographics of our ideal clients helps us reach them. When we know things like their typical age, race, marital status, annual income, gender, or location we have a better chance of finding them. From there we can start engaging and resonating with them. Remember, your ideal clients don’t all have to be the same age or race. This just helps us hyper-target our content. As long as you know exactly what specific pain point you are solving for these people, they can be 10 years old to 100 years old, black white orange and blue. But they’re all stuck with X. What’s X? That where psychographics come in.
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. This area of research focuses on interests, attitudes, and opinions.
- What service do they need?
- What is their biggest hardship?
- What is their current attitude toward their situation?
- What their current opinion of themselves?
Answering questions like these helps us dig deeper into who we are working with. Where are they stuck? Understanding that very specific need will not only help you better define your ideal client, but also help you better define and polish the service you are offering.
Don’t be afraid of getting specific. Keep digging until you find the answers. If you’re stuck figuring out who exactly you need to reach, I can help! When you sign up for my Brand Therapy, we can dig in and figure out who exactly you’re trying to speak to and WHERE you can find them. I can offer all of my tips on how to better connect with your ideal client so that your online content speaks their language.
You can also sign up below to access to FREE brand clarity worksheet where I help you build your own ideal client profile.