I know social media can seem like the most daunting task when it comes to branding yourself online. But my mission as a coach is to help you fall in love with it by teaching you social media tricks! I get that there’s an intimidation factor because you might not yet know how to use the different platforms. But at the end of the day, I see social media as a machine…like a microwave. And once I teach you which buttons to press, you’ll be able to use it everyday without even giving it a second thought.
I started branding my business online by diving right in. I dabbled in everything and tried to take advantage of each social media platform all at once. I quickly took a liking to Facebook and dedicated most of my online branding efforts there. And I did a damn good job! My page likes organically increased, I joined Facebook groups (& created my own) and I positioned myself as an expert among my peers. I figured out how to give my brand a voice online via Facebook. But recently, I got the urge to branch out to the other platforms.
And so began my love affair with Instagram and Twitter ♥
Below are screenshots of my Instagram analytics (via the web tool Iconosquare) and my Twitter analytics. First you’ll see where my pages were in Oct. 2015 and then you’ll see where they went in May 2016 when I started branding the platforms for my business. You’ll see every analytic increased, across the board. And all it took was some TLC.
UPDATED SOCIAL MEDIA STATS CAN BE FOUND HERE: Grow Your Instagram Organically
What social media tricks did I use?
Well first I followed other accounts that I admired and learned from what they were doing. I also had a super successful call with Monica Woodhams who is the girl to go to when it comes to Instagram! But besides that, I just started showing up more. I began curating content specifically for my ideal client and I started showing up in front of her using the hashtags I knew she resonated with. I just became more mindful about how I was using the tool and that led it to work for me. My content became more consistent and on brand just by way of my seeing the platform as a branding tool and teaching myself how to use it like one.
After employing these social media tricks, my presence is big and growing more every day! I used to dread coming up with content for Instagram, but now that I’ve turned it into a branding tool it is so much fun. Same with Twitter! I can say SO much in 140 characters. It’s just another outlet for me to share my brand of happy 🙂
If you’re in the market to brand your own business online, I want to teach you how to do it yourself! Sign up for my online course and start showing up in front of the people who need your service. Click here to sign up.
Followers I don’t follow back (Oct. 2015 vs May 2016)